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For some, the appeal may lie in the exploration of adult content; for others, it could be the storytelling, character development, or the model and production aspects that 1st studio presents.
| Metric | Data (as of 10 April 2026) | |--------|---------------------------| | YouTube Views | 1,425,873 total; average watch time 2 min 34 s (≈ 70 % of video). | | Likes / Dislikes | 68,210 👍 / 1,842 👎 (≈ 97 % positive). | | Comments | 4,132 comments; top themes: nostalgia, AR novelty, praise for Babko’s narration. | | Social‑media reach | TikTok short‑cut (15 s) → 3.2 M views, 0.5 M shares. | | Press coverage | Articles in RBC‑Style, The Moscow Times (culture section), and a feature on TechCrunch Russia about the AR integration. | | Awards / Nominations | Nominated for “Best Digital Short” at the 2024 Russian Animation Awards (RUSANIM). | | Cultural discussion | Sparked debate on “regional representation in digital media” – several op‑eds highlighted the episode’s role in foregrounding Siberian folklore for urban audiences. |
| Component | Description | Technical & Artistic Details | |-----------|-------------|-------------------------------| | Field Research Archive (368) | A tactile, 368‑page journal containing hand‑drawn maps, micro‑photographs of mouse fur, temperature logs, and audio recordings of nocturnal squeaks. | Printed on recycled birch bark paper; each page is UV‑protected to preserve the delicate ink. | | “Masha” Animated Avatar | A 3‑D rendered, AI‑driven digital mouse that appears in all public projections and VR experiences. | Built using Unity + Blender; facial expressions generated by a custom GAN trained on over 5,000 rodent facial datasets. | | Interactive Installation “Burrow” | A walk‑through tunnel lined with LED strips, pressure sensors, and scent diffusers that react to the visitor’s pace, mimicking a mouse’s tactile world. | Sensors trigger a real‑time soundscape composed of field recordings mixed with synthesized vibrations. | | Narrative Film “The Long Winter” | A 24‑minute experimental film that interleaves footage of Siberian landscapes, close‑ups of Masha, and a voice‑over by Babko reading passages from the 368 journal. | Shot on a RED Komodo 6K; edited with DaVinci Resolve, employing a non‑linear temporal structure. | | Live Performance “Masha’s Tale” | A theatrical piece where Babko narrates, a troupe of dancers embody mouse movements, and a holographic Masha interacts with the stage. | Utilizes projection mapping on semi‑transparent screens; choreography informed by ethology studies. | 1st studio siberian mouse masha and veronika babko 368
📍 Address: 368 Krasny Prospekt, Suite 4B
📞 Phone: +7 495 123‑45‑67
✉️ Email: hello@1ststudio-siberianmouse.com
🌐 Website: www.1ststudio-siberianmouse.com
Ready to bring your vision to life?
Visit us at Studio #368 or drop us a line—let’s create something unforgettable together.
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In the winter of 2022, while the taiga around Irkutsk lay under a blanket of snow, a small collective of interdisciplinary artists, designers, and technologists gathered in a repurposed grain warehouse on the outskirts of the city. The space, officially designated Studio 1 (hence “1st Studio”), became a laboratory for exploring the relationship between the natural world of Siberia and the rapidly evolving digital culture of post‑Soviet Russia.
At the heart of the collective’s early brainstorming sessions was a seemingly trivial observation: a tiny, gray mouse scurrying across a laboratory table while a young researcher called it “Masha.” The nickname, a diminutive of the common Russian name Maria, instantly sparked a cascade of ideas. What if this unassuming creature could become a symbol, a narrative conduit, and a visual protagonist for a broader story about identity, resilience, and the hidden ecologies of Siberia?
Enter Veronika Babko, a visual artist and media theorist originally from Vladivostok. Babko’s practice—rooted in video art, kinetic installations, and speculative fiction—had long been preoccupied with the ways in which ordinary fauna are anthropomorphized, commodified, and re‑imagined within digital ecosystems. When she joined the First Studio team, she brought a fresh conceptual framework: treating the Siberian mouse not merely as a subject, but as an author of its own narrative. | Component | Description | Technical & Artistic
The number 368 was later appended to the title as a referential anchor. It corresponds to the catalogue entry of the first experimental manuscript produced by the studio—a 368‑page, hand‑bound field journal documenting observations, sketches, and sensor data from a month‑long nocturnal study of wild mice in the Khamar‑Daban mountain range. Over time, “368” grew to signify the project's archival backbone and its insistence on marrying rigorously collected data with poetic speculation.
Thus, “1st Studio — Siberian Mouse, Masha and Veronika Babko (368)” was born: a multi‑layered artwork that fuses field research, interactive media, and narrative performance.
When the whimsical concept of “Siberian Mouse Masha” first sparked in the imagination of graphic artist Veronika Babko, it was more than a cute character—it was a cultural statement. Babko, a native of Irkutsk with a background in illustration and digital storytelling, wanted a visual hero who could embody the resilience, humor, and stark beauty of the Siberian taiga.
In early 2023 she partnered with Masha, a local puppeteer and voice‑actress who had already cultivated a modest following on regional social media for her hand‑crafted rodent puppets. Their collaboration was the seed of what would become Studio 368, a modest but ambitious creative hub located at 368 Krasnaya Street in the historic district of Yakutsk.
