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We cannot discuss the future of entertainment content without addressing Artificial Intelligence. Generative AI tools like Midjourney (for video), ChatGPT (for scripts), and voice synthesis software are already being used in Hollywood writers’ rooms, animation studios, and music production.

Producers see AI as a tool for efficiency: generating storyboards, writing filler dialogue, or de-aging actors. However, the 2023 WGA and SAG-AFTRA strikes highlighted the existential fear: if AI can generate scripts and digital replicas of actors, what happens to human creativity?

The compromise being forged is likely this: AI will handle the "microwork" of content creation—thumbnails, summaries, background music, and B-roll footage—but humans will still be required for emotional truth. An AI can write a joke, but it cannot understand why a joke is funny. An AI can generate a sad scene, but it cannot cry. Bang.Surprise.24.08.14.Violet.Myers.XXX.1080p.H...

Yet, watch this space. The first fully AI-generated feature film that wins an award is probably less than five years away.

Where is entertainment content and popular media going? Here are three concrete predictions: We cannot discuss the future of entertainment content

Perhaps the strangest development in the last five years is the explosion of reaction content. We have moved from creating art to consuming the consumption of art.

Popular media is now layered. You don't just watch the season finale of a hit drama; you watch a live stream of a popular influencer crying during the season finale. You then watch a compilation of five different influencers crying. Then, you read the tweets about the compilation. However, the 2023 WGA and SAG-AFTRA strikes highlighted

Why? Because in a fragmented world, we crave a shared experience. The content itself is secondary to the community reaction. The influencer becomes our "digital campfire," and the entertainment is the warmth we all feel together.