Ben Settle Email Players 1 15 New Today

If you’ve ever received an email from copywriter and email marketing curmudgeon Ben Settle, you know two things for certain: it will be short, and it will make you feel slightly inadequate if you’re not already selling something via email.

But a hypothetical email from him—one with the subject line “Players 1–15 (new)”—would be a masterclass in psychological jujitsu. Let’s break down what that email would actually be doing beneath the surface.

If you are a Player—someone who treats email like a revenue asset, not a newsletter—then the "1 15 New" concept is a masterclass in conversion copywriting.

While the specific keyword suggests a search for a specific PDF or physical booklet (likely the Email Players newsletter Issue #15 of a new volume), the strategy behind the keyword is timeless:

Write fast. Write controversially. Sell constantly. And always, always use a P.S.

To get the actual "1 15 New" document, you would need to subscribe to Ben Settle’s physical newsletter at his official website (BenSettle.com). Be warned: It arrives on index cards. It costs money. And he will probably insult you in the first paragraph.

But that is why the "Players" buy it.

And that is why you should learn it.

Disclaimer: This article is an educational analysis of direct response marketing strategies. Ben Settle, "Email Players," and related trademarks are the property of their respective owner. This content is not affiliated with or endorsed by Ben Settle.

Ben Settle is a prominent copywriter and marketing strategist known for his "contrarian" approach to email marketing. His flagship product, the Email Players newsletter, is a high-ticket, print-only monthly publication that teaches readers how to monetize email lists through personality-driven, infotainment-style copy.

The query for "Email Players 1–15" typically refers to the earliest back issues of this newsletter, which are often bundled or discussed as the foundational "canon" of Settle’s system. The Core Philosophy of Email Players

Settle’s method revolves around the concept of becoming a "welcome guest" in a subscriber's inbox rather than a "persistent pest". Key principles taught in these foundational issues include:

Daily Emails: Settle advocates for sending emails every single day to stay top-of-mind and build a "tractor beam" that draws in a loyal audience.

Infotainment: The goal is to blend information with entertainment. Most emails should tell a story or share a personal observation that leads naturally into a "soft sell" for a product.

The "Seinfeld" Approach: Much like the TV show about "nothing," Settle teaches how to write about mundane daily events to build a persona that people feel connected to.

Polarization: Instead of trying to please everyone, Settle encourages marketers to be unapologetically themselves to repel "freebie seekers" and attract high-quality buyers. Overview of Issues 1–15

While the specific contents of each issue change, the first 15 issues generally establish the Email Players Skhema—the overarching system for writing and selling. Common themes in these early volumes include: The SettleHead storytelling crib sheet - Ben Settle

Copy them out by hand no matter how tedious it feels. Do the same with John Carlton ads and if you can find them Scott Haines ads. Ben Settle - Email Marketing

Unlocking the Ben Settle "Email Players" Method: A Deep Dive into High-Impact Direct Response

Ben Settle’s Email Players Newsletter has carved out a unique space in the marketing world as a premium, offline-only "paper and ink" resource. Aimed at aggressive marketers, the $97-per-month subscription focuses exclusively on direct-response email marketing, copywriting, and business strategy. What is the "Email Players" Newsletter?

Unlike standard digital courses, Email Players is delivered as a physical monthly newsletter. It is designed to teach a specialized, "brain surgeon" level of email skill that aims to make sales copy almost "incapable of being ignored". Key features of the subscription include:

Actionable Strategies: Each issue showcases Settle's real-world business tactics and techniques used for high-level clients.

The Email Player’s Playbook: A 150-page "field manual" provided to new subscribers. It is a modified version of his retired $795 Street Smart Email system, meant to get readers up to speed quickly.

List Building Appendix: Detailed guides on how to build a responsive email list from scratch for free.

Monthly Action Items: Content often includes specific examples, such as how to write solo email ads or integrate email with permission-based text messaging. Why Marketers Follow the "Settle Way" Email Players Skhema Book by Ben Settle | Goodreads

Ben Settle's Email Players is an offline, print newsletter focused on direct response email marketing and copywriting. The first 15 issues (approximately the first year and a quarter of publication) established the "Settle-esque" style of edutainment, which combines teaching with high-impact personality. Core Philosophy of Early Issues

The initial issues focused on shifting away from "nice guy" marketing toward becoming an "Email Villain"—someone who breaks the established order to build authority and leadership.

List Building: Early content covers "siphoning" leads from platforms like Facebook and Google without paid ads and using privacy policies to increase opt-ins.

The "Settle Way": Shifting the heavy lifting from the sales page to the emails themselves, often seeing higher conversion rates from the list than from the initial landing page. ben settle email players 1 15 new

Daily Consistency: Teaching the importance of writing and sending emails daily to build a deep bond with the audience. Key Content & Strategies (Issues 1–15)

Based on the foundational teachings in the Email Players Playbook (which accompanies these issues), the content includes: Key Concept Copywriting

Applying the 80/20 rule—where 20% of your copy drives 80% of your results. Strategy

World-Building: Creating an "irresistible business universe" that customers hate to leave. Sales

Using emails as "brilliant content" so that sales copy becomes incapable of being ignored. Efficiency

The "6-Figure Slacker" mindset: reducing work hours while maximizing revenue through direct response. How to Access Back Issues What is the 80/20 Rule in Copywriting?

Ben Settle's Email Players a high-ticket, offline (print) monthly newsletter priced at $97.00/month that focuses on "infotainment" style email copywriting

. While there isn't a single official "1-15" bundle released as a new product in 2026, the core of the program remains its physical nature and Ben’s "sell in every email" philosophy. Overview of Email Players

: A physical "paper & ink" newsletter mailed to your home. Settle argues that physical products have a higher psychological impact than "disposable" PDFs. The "Playbook" Bonus : New subscribers typically receive the Email Players Playbook

(formerly the Cookbook), which outlines the foundational system for daily emailing. Core Methodology

: The newsletter teaches how to combine entertainment with aggressive sales pitches (infotainment) to make emails "incapable of being ignored" by a core market. mixergy.com Detailed Review: Issues 1–15 Themes

Based on established content from early issues and Ben’s long-standing curriculum, here is what is typically covered in the formative stages of the subscription: Learning from Ben Settle's newsletters

Ben Settle's Email Players is an offline (print) monthly newsletter priced at $97 per month that focuses on "hard" email marketing, direct response copywriting, and psycho-analysis of marketing campaigns.

While the newsletter has hundreds of issues, the early "Issues 1–15" (roughly spanning 2011–2012) established the core "Settle" methodology of using entertaining, high-frequency emails to drive sales. Core Themes in Early Issues (1–15)

The early foundation of the newsletter focused on building a "responsive" list and writing emails that are "incapable of being ignored". Key topics covered include: The One Email Training To Rule Them All - Ben Settle

Ben Settle's Email Players is a high-end, $97-per-month print newsletter dedicated to direct response email marketing and copywriting. While the exact contents of issues 1–15 change over time as the "Email Players Playbook" is updated, these early resources typically establish Settle’s "daily email" philosophy and provide a foundation for his infotainment-style marketing. Core Principles of the "Email Players" System

The early issues and the included Email Players Playbook focus on several key pillars:

The "Seinfeld" Style: Turning mundane, everyday events (like a dog pooping in the rain) into profitable sales stories.

Daily Frequency: Settle advocates for mailing your list every single day to build unbreakable trust and stay top-of-mind, often making pitches in every message without being obnoxious.

Anti-Education: He teaches that "educating" in emails can actually kill sales; instead, the focus should be on entertainment and shifting buyer psychology.

List Building: Strategies for "siphoning" high-quality leads from platforms like Facebook and Google using free or low-cost methods. Key Components Typically Found in Early Issues (1–15) Description Email Players Playbook

A modified version of his $795 "Street Smart Email" system, designed to get new subscribers up to speed immediately. The "First Contact" Sequence

Specific instructions on what to write in your first auto-responder message to bond with new subscribers. Subject Line Mastery

Methods for writing "impossible to ignore" subject lines, including a "secret stash" of field-tested templates. Monetization Techniques

Sneaky ways to tweak content to increase its perceived value from $50 to $1,000+. Expert Recognition The system is widely endorsed by industry leaders:

Russell Brunson (Founder of ClickFunnels) notes that Settle's daily emails are among the few he always reads.

Gary Bencivenga, often called the world's greatest living copywriter, describes Settle's copy as "high proof" and "incapable of being ignored".

Dan Kennedy praises Ben as an intelligent and inspiring marketing mind. If you’ve ever received an email from copywriter

You can often find a free digital copy of a recent issue and access to 40+ hours of content by signing up on BenSettle.com. The One Email Training To Rule Them All - Ben Settle

The Ultimate Guide to Ben Settle’s "Email Players": Mastering the $97/Month Marketing Secret

In the world of direct response marketing, Ben Settle is often referred to as a "light heavyweight champion" of email copywriting. His flagship product, the Email Players Newsletter, has become a staple for aggressive marketers who want to turn their email lists into reliable, high-converting assets.

Whether you are a seasoned copywriter or a business owner struggling with low open rates, understanding the philosophy behind "Email Players" can fundamentally change how you approach your inbox. What is the Email Players Newsletter?

At its core, Email Players is a monthly print newsletter priced at $97 per month. Unlike digital courses that gather virtual dust, this is a physical resource shipped to your door, designed to be studied and implemented immediately.

The Price Point: At approximately $3.23 per day, Settle positions the cost as a "legitimate business" expense that should be easily covered by the increased sales generated from his methods.

The "Skhēma" Book: New subscribers typically receive the Email Players Skhēma Book (formerly the Playbook) as an immediate gift. This foundational guide outlines the core daily emailing system that Settle has perfected over decades.

No Refunds Policy: Ben Settle is famous for his "brutal honesty" and "aggressive marketing" stance. He offers no refunds on subscriptions, filtering for "aggressive marketers" rather than "goo-roo fanboys". Core Philosophies: Why Settle's Style Works

Ben Settle’s approach to email is often called "Infotainment"—a blend of information and entertainment that makes subscribers want to open every message.

Daily Consistency: Settle advocates for mailing your list every single day. He argues that if you provide value and are entertaining, your audience won't find daily emails intrusive; they’ll find them addictive.

The Bridge Technique: His emails typically start with something random or intriguing (like a personal story or a controversial opinion) and masterfully "bridge" that topic to a sales pitch.

Speed of Production: One of Settle's biggest claims is that his system allows you to write high-converting emails in just 4–5 minutes by following specific templates and psychological triggers.

Anti-SEO Mindset: Settle famously shifted away from relying on Google or SEO after a "slap" wiped out months of his work. He now focuses entirely on owned media—his email list—where he has total control. Critical Success Factors for "Email Players" How To Write Emails In 4-5 Minutes - Ben Settle

Ben Settle’s "Email Players" is a high-ticket, offline monthly newsletter widely considered a staple in direct-response marketing. While the core subscription costs $97 per month, Settle often bundles early legacy content or specific training for new subscribers. The "Email Players" Experience

The newsletter is unique for being paper and ink only. It focuses on "infotainment"—merging hard teaching with psychological analysis of emails to show what works in real-world markets.

New Subscriber Perks: When you first join, you typically receive the Email Players Playbook, a physical field manual that summarizes Settle’s system for writing emails in just 4–5 minutes.

The Free Digital Issue: Settle often offers a free digital PDF of a sample issue (sometimes labeled as the "first issue") to new leads who opt into his daily email list. This sample highlights "24 ways to make more money with email".

Legacy Content (Issues 1-15): Back issues are generally not available to the public; you must be an active subscriber to purchase them. However, Settle frequently compiles older issues into high-priced physical books, such as Count of Content or List Swell, which can cost upwards of $600–$700. Core Philosophies Taught

Can a print newsletter be profitable? - with Ben Settle - Mixergy

Ben Settle's Email Players is a high-level, offline (paper and ink) monthly newsletter designed for "aggressive marketers" who want to master direct-response email copywriting. It focuses on writing emails that serve as both content and promotion, using psychological tactics to drive sales and authority. Subscription & Access Details

Standard Cost: Typically $97.00 per month with free worldwide shipping.

Initial Perk: Upon subscribing, members usually receive the Email Players Playbook, an immediate digital field manual (roughly 150 pages) that covers his "Street Smart Email" system to help users catch up before their first physical issue arrives. Member Benefits:

Direct Q&A: Personal access to ask Ben questions about copywriting and business.

Client Leads: Priority access to businesses seeking email copywriters (not guaranteed).

Discounts: Special pricing on other "high-priced" products like his List Swell book or Elbenbo Press resources.

Mobile App: Access to over 40 hours of content via a dedicated mobile app. Core Principles of the "Email Player" Way

Ben's system often revolves around "rules of the game" that challenge traditional marketing advice: blog - Ben Settle

Here’s an interesting, short-form analytical piece based on the speculative premise of Ben Settle sending an email to his list about “Players 1–15” of a new game, product, or launch sequence. Disclaimer: This article is an educational analysis of

Here is an example of how to write an email that builds the relationship rather than just asking for a sale.

Subject: The "evil" guru down the street

I saw something disturbing yesterday.

I was walking my dog, gnashing my teeth about a copy project I was stuck on, when I saw my neighbor.

He’s a "marketing guru."

(The bad kind. The kind who sells "get rich quick" schemes but drives a beat-up Honda.)

He was screaming at his assistant on the phone.

"I don't care if they open the emails! Just send the blast!"

I cringed.

It’s that kind of attitude that gives email marketing a bad name.

It’s also why he’s struggling.

When you treat your list like cattle to be herded... you get trampled.

But when you treat them like friends you’re inviting over for a BBQ...

You get loyalty.

And loyalty pays better than any "blast" ever could.

Talk soon,

[Your Name]

P.S. If you want to know exactly how I write emails that build loyalty (and sales) without the "blast" mentality, I break down the exact templates in the Email Players back issues.

On the surface, “Players 1–15 (new)” might be about a course, a software beta, or a coaching cohort. But the real product Settle is selling is permission to move fast.

Most entrepreneurs are waiting for:

Settle’s email says: “Fifteen people already said yes while you were reading this sentence.”

The keyword is cryptic, but let's break it down into three distinct parts:

This is where 99% of marketers choke.

They are afraid to email daily. They think they will annoy people.

Let me ask you a question: If you have a friend who calls you every day to chat, do you get annoyed? No. You look forward to it.

But if a telemarketer calls you every day, you want to block the number.

The difference? Value and Relationship.

If you email daily with entertainment, insight, and value, they will look forward to your name in their inbox. If you email daily with "BUY THIS NOW," you are the telemarketer.

Emailing daily trains your list to expect you. It trains the algorithms (Gmail/Outlook) that you are a trusted sender. And it keeps you top of mind when they are finally ready to buy.