Bit.ly.tvlogin3 -
The suffix 3 suggests this is one of many iterations. In the world of cybercrime, URLs are often generated in batches. If tvlogin1 and tvlogin2 get flagged by spam filters or blacklisted by security vendors, attackers simply switch to tvlogin3. This is a game of cat and mouse designed to stay one step ahead of automated defenses.
Because bit.ly/tvlogin3 is not an official domain for any Fortune 500 streaming service, I recommend bypassing it whenever possible. bit.ly.tvlogin3