The creative economy (including video content) contributed over IDR 1,200 trillion (~US$80 billion) to Indonesia’s GDP in 2023, employing millions. Key trends shaping the future:

A uniquely Indonesian genre: short, emotionally edited clips of popular preachers (e.g., Ustadz Abdul Somad, Habib Jafar) mixed with nasheed music. These videos are shared heavily on WhatsApp and Facebook.

Indonesia is one of the world’s top YouTube markets by watch time. Key genres: