Studios are realizing America isn't the only market. Productions like Squid Game (Korean) and Lupin (French) are produced by local studios but financed globally. This is the future: borderless entertainment.
It used to be about ratings. Now, it’s about engagement velocity. A show doesn't have to be the best; it has to be the most discussed.
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Disney is currently a house divided. On one side, you have Marvel fatigue. On the other, you have the unstoppable beast that is Taylor Swift: The Eras Tour (distributed by AMC/Disney+ streaming deal) and the Descendants franchise.
But their true power remains the "Legacy Sequel." Inside Out 2 just reminded everyone that when Pixar cries, the world cries (and pays $20 to do so). Studios are realizing America isn't the only market
Look at Deadpool 3 (Disney/20th Century). After the actors' strikes ended, studios realized that "factory-style" filmmaking is dying. Productions are now taking longer, spending more pre-production time on VFX planning, and, crucially, paying writers to stay on set for rewrites. The result? Better movies.
Don’t sleep on the platforms. Netflix, Apple TV+, and Amazon MGM are no longer just distributors; they are full-fledged studios. It used to be about ratings
Universal is currently enjoying a "hot streak" that rivals the heyday of 80s blockbusters. They have mastered the art of the "Event Film." From the hyper-realistic horror of The Black Phone to the animated juggernaut The Super Mario Bros. Movie, they cater to every quadrant.