When JoJo isn’t on screen, he is living the brand. He is an avid hunter, frequently posting photos of successful deer or elk seasons. He is a firearms collector with an affinity for classic American steel and modern tactical platforms.
Perhaps most importantly, JoJo is a family man. While he guards his wife and children’s privacy fiercely (a rarity in the influencer age), he has mentioned how fatherhood has changed his risk tolerance. "I can't take a bullet to the face for a YouTube video anymore," he joked on a podcast. "Someone has to drive the kids to soccer practice." brcc jojo
While the can is the face, the keyword "BRCC JoJo" also searches for Jared “JoJo” (last name withheld by request in many veteran circles), a former military veteran and long-time producer at BRCC Studios. When JoJo isn’t on screen, he is living the brand
If you’ve watched BRCC’s “Coffee or Die” magazine or their podcast “The BRCC Radio,” you’ve heard JoJo. He is the off-camera laughter, the snarky audio engineer, and the man who keeps the charismatic hosts (like Mat Best and Jarred Taylor) from going completely off the rails. Perhaps most importantly, JoJo is a family man
Beneath the chaos is a savant. JoJo is an avid outdoorsman, a skilled marksman, and a surprisingly competent mechanic. In BRCC’s "Firearm Fieldcraft" series, JoJo often acts as the hands-on grunt, testing gear to its breaking point. If he says a knife is junk, you throw it away. If he says a tent is solid, trust it.