Let’s take a hypothetical scroll through the front page of Bronx.lol on a typical Tuesday afternoon.
Why would anyone choose Bronx.lol over BronxTimes.com or ILoveTheBronx.net? The answer lies in the specific neurosis of the 2020s internet. Bronx.lol
We live in an era of irony poisoning. Everything is serious. Every news alert is a disaster. Every social media post is a potential PR crisis. The ".lol" domain is a defensive mechanism. By plastering "lol" on the end of one of the most historically maligned boroughs in America, the creators are preemptively laughing at any criticism. Let’s take a hypothetical scroll through the front
The .lol extension disarms the reader. It says: Do not take this too seriously, or do take it extremely seriously, but either way, you’re going to laugh, because crying on the 6 train is getting old. or do take it extremely seriously
The Bronx has deep history: The birthplace of hip-hop, the New York Yankees, Edgar Allan Poe’s cottage. Bronx.lol ruins it respectfully.