The past decade has witnessed an unprecedented intertwining of music, fashion, automotive branding, and multilingual digital memes across transnational networks. This paper investigates four convergent phenomena that together illustrate how BTS (the South Korean boy‑band) functions as a cultural catalyst for (i) the emergence of a “Jena‑Model” aesthetic in Central‑European fashion, (ii) the diffusion of the Hindi phrase “dam āyā gā yā” as a meme‑template on TikTok, (iii) the co‑optation of the Pascol Auto brand into lifestyle‑and‑entertainment (L&E) content, and (iv) the formation of a hybrid “K‑Pop‑Auto‑Lifestyle” (KPAL) subculture among urban youth in Asia, Europe, and South‑America.
Using a mixed‑methods design (content analysis of 2,400 TikTok videos, semi‑structured interviews with 48 participants across five continents, and a network‑analysis of Instagram‑style tags), we demonstrate that: bts model jena dammaya gaya bdsm pascol auto sange
The findings suggest that global pop‑culture nodes—music idols, regional fashion hubs, and automotive startups—no longer operate in isolation; rather, they co‑construct a fluid, multilingual L&E terrain that reshapes consumer identity across borders. Implications for marketers, cultural policymakers, and scholars of transnational media are discussed. The past decade has witnessed an unprecedented intertwining
“From Seoul to Jena: How BTS‑Driven K‑Pop Aesthetics, Hindi‑Language Viral Memes, and the Pascol Auto Lifestyle Converge in Contemporary Global Entertainment” “From Seoul to Jena: How BTS‑Driven K‑Pop Aesthetics,
International Journal of Cultural & Media Studies – forthcoming (2024)
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