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Buena Estrategia Mala Estrategia Richard P R Link -
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Author: Richard P. Rumelt
Spanish Title: Buena Estrategia, Mala Estrategia
Un principio general para abordar el desafío. No es una lista de tareas, sino una dirección. buena estrategia mala estrategia richard p r link
Rumelt uses historical and business cases: Author: Richard P
| Bad Strategy Example | Why It’s Bad | Good Strategy Alternative | |----------------------|---------------|----------------------------| | A tech company says: "We will be #1 in 5 markets" | No diagnosis, no guiding policy, impossible goals. | Focus on one market where you have a unique advantage. | | A retailer: "Cut costs 10% across all departments" | Arbitrary target without understanding which costs hurt value. | Identify specific inefficiencies and redesign operations. | | A government: "Improve education" | Wishful thinking, no coherent action plan. | Diagnose the bottleneck (e.g., teacher training, curriculum), apply targeted policy. | Un principio general para abordar el desafío
Según Rumelt, una buena estrategia no es larga ni compleja. De hecho, cuanto más corta y precisa, mejor. Toda buena estrategia debe contener tres componentes inseparables:
Establecer "aumentar ventas 20%" o "mejorar la satisfacción del cliente" no es una estrategia. Es un objetivo. La estrategia explica cómo lograrás eso, superando los obstáculos específicos que tienes hoy.
Rumelt argues that bad strategy is not simply the absence of good strategy—it’s an active set of logical fallacies and fluff. Common traits: