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You don’t need to be a nonprofit director or a trauma therapist to honor survivor stories. You just need to be a thoughtful human.

Organizations like Just Detention International (survivors of prison rape) and The Voices and Faces Project train survivors as co-creators and public speakers, shifting from “subject” to “strategist.” Preliminary data show lower attrition and higher policy impact.

Traditional metrics (views, shares, donations) fail to capture the nuanced goals of survivor-centered campaigns. A robust evaluation framework includes: carina+lau+ka+ling+rape+video

| Metric Category | Indicators | Tools | |----------------|------------|-------| | Audience empathy | Reduction in victim-blaming attitudes, increased belief in survivors. | Pre/post Likert-scale surveys (e.g., “Rape is usually the victim’s fault”). | | Behavioral intention | Calls to hotlines, reporting to authorities, bystander intervention. | Unique phone/SMS traffic, incident reports from partner orgs. | | Survivor well-being | Self-reported distress, sense of agency, access to counseling. | Post-testimony debrief surveys; opt-out rates. | | Structural change | Policy updates, funding allocations, organizational accountability. | Legislative tracking; org audits. |

Example: After Australia’s “Let Her Know” campaign (featuring male survivors of sexual assault), calls to the national helpline increased 37%, and victim-blaming beliefs dropped by 18% among 18–25-year-olds. You don’t need to be a nonprofit director

If you are a non-profit manager, social worker, or activist looking to design a campaign, do not start with a logo. Start with a listening session.

If you are planning your next awareness push, move away from the "scared straight" model. Instead, focus on Post-Traumatic Growth. | | Behavioral intention | Calls to hotlines,

1. The "After" Matters More Than the "During" Yes, the crisis is part of the story. But the audience needs to know that recovery is possible. A story that ends in despair leaves the viewer feeling hopeless—and hopeless people don't donate or volunteer. They scroll away.

2. Use the "One Voice" Rule Instead of trying to speak for an entire community, lift up one specific narrative. “Help thousands of refugees” is vague. “Help Amir, a 9-year-old who wants to go back to school” is specific. Specificity drives action.

3. Permission is a Process A survivor signing a waiver six months ago doesn't mean they are okay with that photo being used today. Responsible campaigns check in. Every. Single. Time.