Easyjet Rounded Book Font - New
The New Face of EasyJet: Exploring the "EasyJet Rounded" Custom Font If you’ve booked a flight or browsed the easyJet official website
recently, you might have noticed a subtle but significant shift in their visual language. While the iconic orange remains, the typography has undergone a major modernization. Moving away from standard classics like
, the airline has embraced a bespoke family of fonts, including EasyJet Rounded Book , to define its digital and physical presence. A Custom Identity by Dalton Maag
The shift to a custom typeface was led by the renowned London-based type studio Dalton Maag . This custom family, often referred to as EasyJet Rounded
, was designed to bridge the gap between the airline's historic logo and its future-facing digital needs. Evolution from Logo
: The font takes inspiration from the rounded, "chubby" letterforms of the original Cooper Black logo—a staple of the brand since its 1995 founding. Modern Versatility
: Unlike the heavyweight Cooper Black, which can be difficult to read in small print, the new EasyJet Rounded Book
weight offers a clean, professional look for body copy and app interfaces while maintaining the brand's "friendly" personality. Why the Change? Historically, easyJet paired its logo with
for secondary communication. However, as the brand matured, it needed a unique voice that felt exclusive. The Custom Advantage
: The "EasyJet Rounded" family now includes multiple weights— Light, Book, Medium, and Bold
—allowing for a clear visual hierarchy across their app and website. Brand Consistency
: By moving to a bespoke font, easyJet ensures that every touchpoint, from boarding passes to digital ads, is instantly recognizable as their own. Can You Use It? The short answer is no. Because EasyJet Rounded Book
is a custom, proprietary typeface, it is not available for public download or commercial purchase.
For designers looking to achieve a similar "budget-friendly but modern" aesthetic, popular alternatives include: VAG Rounded
: Often cited as a close relative for its geometric, soft-ended strokes. Cooper Black
: Best for recreating the classic, bold header style of the main logo. easyjet rounded book font new
: Used by some UI designers in redesign concepts to mimic the modern easyJet feel.
As easyJet continues to expand into 2026 and beyond, this "Rounded Book" aesthetic is set to remain the backbone of their "simple and affordable" travel mission.
easyJet Rounded Book is a custom typeface created exclusively for the British airline easyJet. It is a key part of their branding, used across their website, advertisements, and printed materials to convey a friendly and innovative feel. Key Details of the Font
Designers: The font was developed by the London-based design studio Dalton Maag.
Origin: It is based on the original easyJet logo, which was originally designed by the agency Saatchi & Saatchi in 1995.
Modernization: The current "Rounded" version was part of a brand update in 2013, expanding the typeface into multiple weights: Light, Book, Medium, and Bold.
Style: It is a geometric sans-serif with soft, rounded terminals, designed to be more "organic and warm" than standard corporate fonts. Availability and Use
Exclusivity: This is a proprietary typeface owned by easyJet Airline Company Limited. It is not available for public purchase or commercial licensing.
The "Orange" Logo: While the main brand font is easyJet Rounded, the famous "easyJet" logo itself uses a modified version of Cooper Black, known for its bold, retro-style letterforms. Similar Alternatives
If you are looking for a similar "rounded" aesthetic for your own project, you might consider:
Mohr Rounded: A versatile family with various weights that shares a similar warm, friendly appearance.
Cooper Black: The inspiration for the logo's thick, rounded style.
ITC American Typewriter: Offers a vintage feel with rounded edges.
Clarendon or Rockwell: Bold alternatives that provide a strong visual impact.
If you'd like, I can help you find free-to-use alternatives on Google Fonts or suggest design tools to help you recreate a similar brand style for your own work. easyJet Rounded Book Regular 1.001 Fonts Free Download The New Face of EasyJet: Exploring the "EasyJet
easyJet Rounded font family (including Generation ) is a modern extension of the airline's iconic visual identity, evolving from the original Cooper Black
used in their logo [22]. While it retains the approachable, "budget-friendly" feel the brand is known for, it introduces a cleaner, more legible structure for digital interfaces and long-form reading. Design and Legibility Approachable Aesthetic:
The rounded terminals soften the typeface, moving away from the "loud" energy of extra-bold serifs to something more friendly and modern [22]. Digital Optimization:
Unlike the heavy strokes of Cooper Black, which can become muddy in small app interfaces, easyJet Rounded is designed for clarity in mobile navigation. Brand Alignment:
It maintains the distinctive "easy" personality—bold, geometric, and instantly recognizable—while being versatile enough for both headlines and body text [22]. Book Font Performance
For long-form reading (like a book), the "Rounded" style offers a unique experience compared to traditional book fonts: Vs. Traditional Serifs: Standard book fonts like Garamond or Minion Pro
are preferred for high-density text because their serifs guide the eye [23]. The "Schoolbook" Feel:
Lighter weights of rounded fonts often have a "gentle schoolbook" quality, making them excellent for children's books or casual instructional manuals. The "Budget" Association:
Because the font is so tied to the easyJet brand, using it outside of that context can sometimes unintentionally signal "low cost" or "informal" to the reader. Font Review Journal Summary Review easyJet Rounded Review Digital interfaces, headlines, and casual branding.
Highly recognizable, friendly, and very legible on screens [22].
Can feel overly informal for serious literature; lacks the eye-guiding serifs of classic book fonts [23].
A masterclass in brand evolution that trades old-school "loudness" for modern clarity. similar alternatives
that offer better readability for long-form books while keeping a rounded feel? Cooper – Font Review Journal
The easyJet Rounded Book font is a custom, exclusive typeface designed for easyJet by the London-based studio Dalton Maag. It serves as a modern, high-clarity companion to the airline's iconic Cooper Black logo, addressing legibility issues found in smaller text like safety cards and digital interfaces. Brand Typography Architecture
The airline employs a tiered typography system to balance its "retro" heritage with modern digital needs: The genius of EasyJet Rounded Book is that
Primary Brand Font (Logo): Cooper Black is strictly used for the company name and logo. Its thick, rounded serifs provide the "friendly and approachable" personality associated with the easyGroup brand.
Secondary Custom Font: easyJet Rounded (specifically the Book weight) is the primary text face. It was significantly updated and expanded in 2013.
Web Suffix Font: The ".com" portion of easyJet's branding is traditionally set in Futura. Key Characteristics of easyJet Rounded Book
Design Origin: Developed to match the rounded aesthetic of the original 1995 logo designed by Saatchi & Saatchi.
Appearance: Features a "rounded and friendly" look that reflects core values of innovation and simplicity. It is noted for being thin and fresh compared to the heavy Cooper Black.
Distinctive Glyphs: Critics and designers have noted the missing crossbar in the capital "A," which is a unique but sometimes polarizing design choice.
Available Weights: The family includes Light, Book, Medium, and Bold. Usage and Availability
Corporate Exclusive: The font is proprietary to easyJet Airline Company Limited and is not available for public download or commercial purchase.
Application: It is used extensively across branding materials, in-flight safety instructions, staff uniforms, and digital communication.
Technical Implementation: Designers often identify the font via browser plugins as "Easyjet Rounded Headline Regular" or "Easyjet Rounded Book" when working on app redesigns.
The genius of EasyJet Rounded Book is that it isn't just a logo change. It is a system.
One of the standout features of the EasyJet Rounded Book font is its legibility. The rounded edges, while aesthetically pleasing, do not compromise the font's clarity. Characters are easily distinguishable from one another, even in dense blocks of text. This makes it an excellent choice for articles, blog posts, and other written content where the reader needs to focus on the text without being distracted by overly complex or ornate typography.
Not everyone is a fan. Typography purists on Reddit have dubbed it "Comic Sans for the clouds." They argue that rounded fonts lack sophistication and cheapen the brand further.
But EasyJet’s data suggests otherwise. In A/B tests at London Luton Airport, passenger wayfinding errors dropped by 12% after the font implementation. More importantly, the font includes disability-driven features: The lowercase 'a' and 'e' are designed with distinct, non-symmetrical bowls to help dyslexic readers distinguish between them—a rarity in low-cost airline branding.
The EasyJet Rounded Book font is part of a family of fonts designed with a rounded approach, offering a friendly and approachable feel. This particular variant, "Book," suggests a standard, readable weight suitable for body text and extensive reading. The rounded edges give it a soft, less intimidating appearance compared to traditional sans-serif fonts. This design choice makes it highly legible, even at smaller sizes, which is crucial for digital and print materials where readability is paramount.