Eben Pagan Marketing Step By Step Pdf 26 Free Better May 2026

Step 24: The "Metrics Dashboard" Track only 3 numbers daily:

Step 25: The "Automation Audit" Hire a VA (Virtual Assistant) to do every repetitive task. Pagan’s rule: "If you do it twice, systemize it. If you do it three times, delegate it."

Step 26: The "Productivity Loop" (Pagan's Core) Work in 90-minute "Ultradian" sprints. 90 mins on, 20 mins off. No email until 11 AM. Plan tomorrow today at 5 PM. This gives you the energy to execute steps 1-25.

Step 21: Over-Deliver on the "First 30 Days" The highest refund rates happen in week 1. Give them a "Quick Win" module on Day 1 so they see results before they doubt. eben pagan marketing step by step pdf 26 free better

Step 22: The "Testimonial Engine" After every win, ask: "Would you be open to a 5-minute call to discuss your results?" Record it. Transcribe it. Use it in Step 10.

Step 23: The "Continuity" (Membership) Convert the middle offer into a monthly subscription ($47/mo). This turns a $500 sale into $1,000+ over 2 years.

Step 17: The "Free + Shipping" Tripwire Offer a physical book or DVD for $9.95 (shipping). The act of paying $10, even once, makes them 10x more likely to buy the $997 course. Step 24: The "Metrics Dashboard" Track only 3

Step 18: The Low-End Front End ($27-$97) A self-paced digital course or template. It must solve one specific symptom (e.g., "Fix your email deliverability").

Step 19: The Middle Offer ($497-$2,000) A cohort-based course or group coaching. This is where the actual transformation happens.

Step 20: The High-End Back End ($5k+) 1-on-1 consulting, masterminds, or done-for-you service. Only sell this after they complete Step 18 or 19. Step 25: The "Automation Audit" Hire a VA

Step 14: The "Opt-In" Page No navigation menu. One headline (the promise), one image, one form field (email only). Send them the free PDF instantly.

Step 15: The 7-Day Email "Nurture" Day 1: Deliver the PDF + the "why this matters." Day 2: Share a personal struggle story. Day 3: Case study of a client win. Day 4: The "Big Mistake" (don't do X). Day 5: Introduce your Unique Mechanism. Day 6: The soft pitch (FAQ). Day 7: The hard pitch (cart close).

Step 16: The "Scarcity & Urgency" Trigger Use real (not fake) limits: "Only 50 coaching spots," "Bonus expires tonight," "Price goes up in 48 hours."

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