As we look toward the next 24 months, the landscape of entertainment and trending content is about to shift seismically.
AI-Generated Trends We are already seeing AI tools (like Midjourney and Sora) generate "fake" movie trailers or historical footage. Soon, an AI will generate a trending sound that no human actually sang. Will we care? Probably not. We consume content for the emotional reaction, not the origin story.
The "Blink" Economy Attention spans are shrinking again. We have moved from 60-second videos to 15-second videos. The next stage is 5-second "blinks." Entertainment will need to deliver a complete emotional arc (setup, conflict, punchline) in the time it takes to tie a shoe. Text overlays will become faster; editing will become choppier. GirlCum.24.02.24.Vanessa.Moon.Locker.Room.Erupt...
Hyper-Personalized Feeds We are moving away from "What is trending globally?" to "What is trending in my bubble?" The algorithm will curate a unique version of "entertainment" for every user. The global "top 10" will matter less than the "top 10 in your micro-community."
Bite-sized content reigns supreme. Why? Because it fits the cracks of modern life—waiting for coffee, commuting, or doomscrolling before sleep. Platforms reward hooks within the first 3 seconds, forcing creators to master the art of immediate payoff. The result: faster jokes, tighter edits, and a relentless hunger for novelty. As we look toward the next 24 months,
For creators and brands, the pressure to "go viral" is immense. But the paradox of trending content is that the moment you try too hard to trend, you fail.
Here is the formula for sustainable success in entertainment and trending content: Will we care
1. Use Trends as a Vehicle, Not the Destination Do not make content about the trend. Use the trending audio or format to tell your story. For example, if a sad piano sound is trending, do not just stare at the camera sadly. Use that sound to show a "before and after" of your product fixing a problem. The trend provides the vibe; you provide the value.
2. Speed is Oxygen In the entertainment world, relevancy has a half-life of roughly 12 hours. If a major movie trailer drops or a celebrity scandal breaks, you have a 4-hour window to publish your commentary or parody before the algorithm moves on. Use "real-time" marketing tools and be willing to drop scheduled posts for breaking trends.
3. Prioritize "Save-ability" over "Like-ability" The algorithm gods favor content that people save to watch later. How do you make trending content saveable? Add utility. A funny video is liked; a funny video that also teaches you how to style a jacket, edit a photo, or cook a meal is saved. Utility + Entertainment = Longevity.
4. Embrace Audio First The single biggest driver of trending content right now is original audio. If you record a unique voiceover or a weird sound effect, and you make it easy for others to "use this sound," you are no longer just a creator; you are a trendsetter. Spotify and Apple Music are now algorithmically promoting songs based on how often they are used in Reels/TikToks.