Hooked How To Build Habit-forming Products By Nir — Eyal Pdf

A habit starts with a trigger. You cannot build a habit if the user never starts the engine.

The trigger is useless without action. Eyal borrows from Dr. BJ Fogg’s Behavior Model: B = MAT (Behavior = Motivation + Ability + Trigger). To get the user to act, you must make it remarkably easy. hooked how to build habit-forming products by nir eyal pdf

The Hook is a cycle of four phases that loops the user back in. A habit starts with a trigger