Never say, "Indians love spicy food." A Kashmiri loves Rista (mild, creamy). A Hyderabadi loves Mirchi ka Salan (volcanic). An Andaman Islander eats seafood with coconut. Specify the state.

Before opening any design software, you must understand the problem you are solving.

1. The Design Brief Gather the following information from the client or stakeholder:

2. Keywords & Mind Mapping Write down 5–10 keywords associated with the brand.

The genre is evolving from "Incredible India" to "Real India."