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This pillar is not about your content; it is about how you engage with others' content. It includes comments, shares, and DMs.

Set a timer for two hours. Scroll your social history for 3-5 years. Delete or archive:

Real-world examples:

Conversely, getting it right:

Before you post anything new, Google yourself. Use a private browser window. Search your name + your city. Look at your pinned tweets and your tagged photos. This pillar is not about your content; it

For every one piece of self-promotional content ("I wrote a book!"), publish five pieces of value-added content ("Here are three free templates from my book"). This prevents you from looking like a narcissist and builds genuine authority.

Fifteen years ago, a hiring manager would Google your name. Today, they scroll your feed. Conversely, getting it right:

According to a 2023 survey by CareerBuilder, 70% of employers use social media to screen candidates before making a hiring decision. Of those, 57% have found content that caused them not to hire a candidate. Conversely, 47% have found content that caused them to hire a candidate.

The internet has democratized content creation, allowing anyone with a camera and an internet connection to become a creator. This has led to a diverse range of content, from educational videos and vlogs to more adult-oriented material. Before you post anything new, Google yourself