| Role | Who Handles It | Why It Works | |------|----------------|--------------| | Creative Director | JuQ741 (concept & pacing) | Brings TikTok‑native rhythm | | Executive Producer | Mertua (budget, logistics) | Guarantees production quality | | Technical Lead | Shared freelance editors (via Upwork) | Flexibility for rapid turnaround | | Community Manager | Joint team (social media interns) | Unified voice across platforms |

Tip: Keep shoot days under 4 hours to preserve the “raw‑energy” vibe that works on TikTok, but allocate an extra 2‑hour post‑production window for captioning & subtitling (critical for international reach).

| Quarter | Milestone | Expected KPI | |---------|-----------|--------------| | Q2 | Launch “Meme‑Mash‑Talks” series (weekly) | 10 M cumulative views, 1 M new subscribers | | Q3 | Roll out AR filter on Instagram that lets users “flip” ingredients like in the Family‑Flip challenge | 2 M filter uses, 500 K hashtag mentions | | Q4 | Produce a short‑form documentary on “The Evolution of Indonesian Family Humor” for Netflix’s Explore Asia slate | 5 M global streams, 3 M social engagements |

Channels like Yudist Ardhana, Fitra Eri, and Kiky Saputri regularly produce mother-in-law sketches that parody real-life situations — without exploiting anyone’s privacy.