Moto has spearheaded a slate of 12 original IPs designed for simultaneous release in Japanese, Korean, English, and Mandarin. Using Xing’s proprietary dubbing AI (which preserves vocal emotion, not just lip-sync), these properties have seen a 340% increase in cross-border retention rates.
Looking ahead, Masami Moto has announced a partnership with a major VR headset manufacturer to create "Spatial Xing." This new format promises holographic media content that spills out of the screen and onto your coffee table.
Leaked reports suggest Moto is working on a "Never-Ending Soap Opera" titled Endless August. Using generative AI voiced by actors (with residuals paid via smart contracts), the show would theoretically never end. Characters would age in real-time, actors could be swapped via deepfakes (with consent), and the plot would generate new conflicts based on global news trends. Moto has spearheaded a slate of 12 original
If successful, Masami Moto will have achieved the holy grail of media: Content that is truly infinite.
Masami Moto famously declared, "The fourth wall is a relic." Xing Entertainment media content does not live exclusively on a streaming app. A murder mystery might start as a 20-minute short on YouTube, continue as an interactive chat log on WhatsApp via a bot, and conclude inside a "limited-time" video game level on Steam. Moto calls this "ambient narrative"—stories that live in the cracks of the user’s digital day. not just lip-sync)
Xing Entertainment, founded by a coalition of former gaming executives from Square Enix and Netflix’s interactive division, operates on a radical premise: Media content is no longer a product to be consumed, but a service to be experienced.
Under the guidance of Masami Moto, Xing has moved away from the "binge-and-forget" model. Instead, their content library operates like a living universe. When analyzing Masami Moto Xing Entertainment and media content, three distinct pillars emerge: Moto has spearheaded a slate of 12 original
While Masami Moto provided the creative genius, Xing Entertainment offered the infrastructure. Founded in 2018, Xing Entertainment rapidly grew from a niche esports broadcasting agency into a full-spectrum media house encompassing:
Xing Entertainment’s corporate mission is succinct: "Content that chooses you back." This reactive media environment required a creator who understood not just storytelling, but systemic design. They found that in Masami Moto.
No deep dive would be complete without addressing the pushback. Critics of the Masami Moto Xing Entertainment model raise valid concerns:
The definitive example of this strategy is the cyberpunk thriller Kowloon Static. Released exclusively on the Xing Horizon platform, Kowloon Static was marketed as the first "Living Series."
