Petrašiūnaitė was a key consultant in the creation of LT Play, a subscription service aggregating only lietuviškas entertainment—from classic films of the 1970s to new web series. This platform solved a major accessibility issue: previously, finding Lithuanian-language entertainment required scavenging across different networks.
A podcast and YouTube series where Petrašiūnaitė serves as executive producer. The show features in-depth, long-form interviews with Lithuanian artists, politicians, and dissidents. Episodes regularly trend on Spotify Lithuania, and clips go viral on TikTok with subtitles in English and Polish, expanding the reach of lietuviškas media content beyond the diaspora.
To appreciate Petrašiūnaitė’s contributions, it is crucial to understand the state of Lithuanian media before her rise. For decades, lietuviškas entertainment was dominated by a few predictable formats: kristina petrasiunaite lietuviskas porno new
After joining the EU in 2004, Lithuania faced a “content gap”—young audiences were switching to English-language Netflix and YouTube, leaving local media for the elderly. Petrašiūnaitė saw this not as a crisis, but as an opportunity. She argued that Lithuanian audiences craved local stories, but delivered with the production value of global hits.
Her manifesto, published in the media journal “Žurnalistikos Tyrimai” (Journalism Research), stated: “Our content must be as sophisticated as our people. We can no longer rely on ‘good enough.’ We must create lietuviškas entertainment that competes with HBO and Spotify, but speaks in our idioms, laughs at our jokes, and cries over our history.” Petrašiūnaitė was a key consultant in the creation
A reality competition that takes urban influencers and forces them to run a real farm in rural Aukštaitija. Unlike exploitative reality TV, the show emphasizes sustainability, intergenerational knowledge, and humor. It became the most-watched streaming original on Telia Play in 2022.
Perhaps Petrašiūnaitė’s greatest legacy is the wave of young creators she has inspired. Thanks to her open-source production guides and annual “Kurk Vietinį” (Create Local) workshop, dozens of web series, short films, and podcasts in Lithuanian have emerged from outside Vilnius—from Šiauliai to Panevėžys. After joining the EU in 2004, Lithuania faced
Adomas Užkurys, creator of the YouTube sketch show “Marozai 2.0”, credits Petrašiūnaitė directly: “She was the first established producer who answered my cold email. She told me, ‘Don’t wait for TV. Film on your phone. Tell your neighborhood’s stories.’ That permission changed everything.”
This grassroots movement is now feeding back into mainstream media. Several of Petrašiūnaitė’s recent hires are self-taught editors and camera operators who got their start making lietuviškas entertainment for fun on social media.
For marketers, content strategists, and aspiring Lithuanian media professionals, here are key takeaways from Petrašiūnaitė’s playbook:
Under her independent production house “Mėlyna Banga” (Blue Wave), which she founded in 2020, Petrašiūnaitė has overseen a slate of projects that have redefined lietuviškas entertainment and media content. Here are the highlights: