As of late 2025, the status of the key players is murky.
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TEXT ON SCREEN: The Loonie & Hi-C Scandal Explained in 60 Seconds
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In 2025, Canada’s beloved $1 coin—the Loonie—teamed up with streetwear brand Hi-C for a limited-edition drop. It was supposed to be cool. loonie and hi c scandal
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Instead, it became the country’s weirdest financial crime.
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Problem #1: The special Hi-C Loonies weren’t just collectible—they were counterfeit-adjacent. The Royal Mint found that Hi-C had secretly minted an extra 200,000 coins in a warehouse in Brampton. As of late 2025, the status of the key players is murky
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Problem #2: Each coin had a QR code that led to a private OnlyFans… belonging to Hi-C’s CEO’s pet iguana.
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Problem #3: The icing on the cake? A whistleblower revealed Hi-C planned to melt down real Loonies to make $40,000 gold-plated chains shaped like juice boxes. The scandal highlighted the precarious position of artists
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The fallout: Hi-C’s founder fled to Costa Rica. The Loonie got a security upgrade. And Canadians now side-eye anyone paying with a shiny dollar coin.
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TEXT ON SCREEN: Never lick your change.
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The scandal highlighted the precarious position of artists in the Philippines' war on drugs.