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Let us not be naïve. The industry remains youth-obsessed. Older actresses still struggle for lead roles compared to their male peers (see: Liam Neeson vs. any 65-year-old actress). Women of color over 50 face an even steeper climb; the roles for an Angela Bassett or an Alfre Woodard are still criminally rare.

But the door is no longer sealed. It is cracked open, and a cohort of brilliant women is kicking it wider.

The narrative that women over 50 are asexual is being dismantled. milf+ass+lingerie+hairy

To understand where we are, we must recall the wasteland. In the 1990s and early 2000s, a 45-year-old actress was often cast opposite a 60-year-old leading man as his mother. The few scripts that did center older women were usually tragicomedies about lost youth, plastic surgery, or desperate dating. Films like Something’s Gotta Give (2003) were revolutionary simply for showing a woman over 50 having sex, yet even then, the narrative was obsessed with her aging body as a problem to be solved.

These women were allowed to be wise, but not wild. Resilient, but rarely reckless. Desirable, but only as an exception. Let us not be naïve

The business case is now ironclad. A 2023 study by the Annenberg Inclusion Initiative found that films with female leads over 45 consistently perform as well or better at the box office than their younger counterparts, when given equal marketing budgets.

Consider:

Streaming analytics show that content featuring mature female protagonists has higher "re-watch value" among the key 35-65 demographic – the people who pay for subscriptions.