Reaction videos have become a subgenre of popular media. Watching someone else watch something is a meta experience. A channel following the "24/12" model might react to the latest "boss fight" in a video game or the plot twist in a K-drama. This creates a secondary layer of entertainment content that is wholly dependent on the primary source.
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AI will help creators summarize hours of footage into 12-minute highlights. The "24/12" model will become even more efficient, with AI handling the tedious editing while the creator focuses on personality and insight. Reaction videos have become a subgenre of popular media