Unlike Hollywood where agents work for the star, in Japan the jimusho (agency) owns the star. They control everything—appearances, dating, social media (which many are banned from). The most powerful was Johnny’s, which for decades suppressed scandals and news coverage. Following 2023’s sexual abuse scandal, the system is finally cracking, but its influence remains.
Japanese music is the second-largest market globally (after the US), but it operates differently.
If anime is the ambassador, video games are the embassy. Nintendo, Sega, Sony, and Capcom built the console wars. But culturally, Japanese games export specific philosophies:
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