In 2023, high production value started failing. ClarkandMartha noticed that iPhone footage with poor lighting (what they called "kitchen table realness") outperformed their studio content by 400%. Their theory? Trust is the new currency. Over-edited content looks like an ad; raw content looks like a friend.
This is a tiny detail, but crucial. ClarkandMartha didn't use auto-generated captions. They wrote custom captions that included "hooks" inside the text itself. For example, while a voiceover said "Here is a tip," the text on screen said "Your boss doesn't want you to know this." This hybrid accessibility/clickbait strategy doubled their retention rates. onlyfans 2023 clarkandmartha with cuiogeo xxx 1 hot
Drawing on Signaling Theory (Spence, 1973) and Impression Management (Goffman, 1959), Clark & Martha (2023) propose CCST, which posits three pathways: In 2023, high production value started failing