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Visual content in 2025 is defined by a specific palette: Aer Lingus Green (#00A258), Atlantic Blue, and warm Cream. However, the winning format is lo-fi vertical video. The most viral content of 2024 (carrying into 2025) wasn't a glossy ad—it was a flight attendant making a proper cup of Barry’s Tea at 35,000 feet.

Aer Lingus’s HR team (and their AI screening tool "Shannon") looks for three specific artifacts:

By 2025, Aer Lingus has moved beyond basic promotional tweets and Instagram-friendly snapshots of the Cliffs of Moher. The airline has embraced a "Hyper-Relevant Humanism" strategy. Here is what the content ecosystem looks like:

Let’s be blunt. Working in social media for an airline is not a 9-to-5 job. You will respond to a Twitter DM about a lost wheelchair at 2:00 AM Dublin time. You will create a meme about turbulence that gets 10 million views and half of them hate you.

But for the right person, Aer Lingus in 2025 represents a unique opportunity.

The Pros:

The Cons:

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