One of the significant trends in lifestyle during 2021 was the increased focus on sustainable living. People worldwide began to adopt more eco-friendly habits, from reducing plastic use to embracing plant-based diets. This shift wasn't just about personal health but also about contributing positively to the planet's well-being.
| Trend | How It Showed Up | Why It Resonated | |-------|------------------|------------------| | Milk‑Based Drinks & “Susu” Culture | Bubble tea, oat‑milk lattes, and “susu” (plain or flavored milk) stalls surged in malls and street corners. Influencers posted “susu‑haul” videos and “milk‑challenge” reels. | Milk is cheap, comforting, and instantly photogenic – perfect for the Instagram aesthetic. | | Sigh‑Ready Content (“Mendesah” Moments) | Short clips of teens sighing after finishing a difficult exam, after a dramatic K‑Drama episode, or while watching a plot twist in a game. | The sigh became a universal sign of “I’ve survived” – relatable, humorous, and easy to remix. | | Remas Community Hubs | Discord servers, TikTok duos, and YouTube collabs titled “Remas Talk” where teenagers discussed school life, relationships, and pop culture. | Provided a safe, peer‑driven space for sharing struggles and victories, especially during pandemic‑related lockdowns. | | Influencer “Amel” (Cute51/Indo18) | A rising content creator known for the username Amel‑Cute51 (sometimes tagged as Indo18) who mixed lifestyle vlogs with “milk‑time” chill sessions. | Amel’s laid‑back vibe—drinking milk while casually chatting or gaming—embodied the “susu‑sigh” aesthetic, making her a go‑to figure for the “Remas” crowd. |
The year 2021 was quite remarkable for the lifestyle and entertainment sectors, with numerous trends taking center stage. From shifts in consumer behavior to innovative entertainment solutions, there's a lot to unpack.