Rokeach M 1973 The Nature Of Human Values Pdf

For researchers who cannot access the full PDF immediately, here is the complete list of values from the RVS, exactly as organized in the 1973 text:

Terminal Values (Goals):

Instrumental Values (Behaviors):

In the landscape of social psychology, few works have shaped how we understand human motivation quite like Milton Rokeach’s The Nature of Human Values. Published in 1973, this text moved beyond the simple question of "what do people like?" to the deeper inquiry of "what do people stand for?"

If you work in organizational behavior, marketing, political science, or psychology, this book is likely the bedrock upon which modern value surveys stand. rokeach m 1973 the nature of human values pdf

Rokeach’s most famous contribution is the split between two types of values:

Rokeach argued that the total number of values a human holds is surprisingly small (around 18 terminal and 18 instrumental), and that all human conflict—from marital arguments to global wars—can be traced back to disagreements over the hierarchical ranking of these values. For researchers who cannot access the full PDF

Rokeach developed self-confrontation as a change technique:

This method was tested in long-term studies (e.g., changing racial attitudes in college students, changing environmental values). Instrumental Values (Behaviors): In the landscape of social

Rokeach proposed a functional link:
Value → Attitude → Behavior