If you purchased the pedals as a "Software Bundle" from a third-party retailer (like Amazon, REI, or Competitive Cyclist), the retailer sometimes prints the activation code directly on the packing slip or sends it via email.
This is the number one pain point for users. The Speedplay Activation Code is not on the pedals themselves. Here is exactly where to look: Speedplay Activation Code -
The only digital interaction with modern Speedplay pedals occurs if you own Wahoo Speedplay Powerlink Zero (power meter pedals). These pedals connect via Bluetooth to the Wahoo Fitness app or Wahoo ELEMNT head unit. There is no "activation code." The process is: If you purchased the pedals as a "Software
While beneficial for security and feature access, the activation code model introduces potential friction. or Competitive Cyclist)