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Wellness, as defined by the Global Wellness Institute, is the “active pursuit of activities, choices, and lifestyles that lead to holistic health.” Beyond avoiding illness, it includes:

In its best form, wellness is empowering. But it has also birthed a multi-trillion-dollar industry that can promote orthorexia (an unhealthy obsession with “clean” eating), unrealistic productivity, and a new form of status signaling through expensive fitness gear, supplements, and detoxes.

To understand where we are going, we have to understand where we’ve been. The modern wellness industry ballooned into a $4.4 trillion global market by leveraging a specific emotion: inadequacy.

“Wellness was predicated on the idea that your body is a project to be fixed,” explains Dr. Sarah Donovan, a clinical psychologist specializing in eating disorders. “It took the inherent desire to feel good and monetized it by tying it to aesthetic weight loss. You weren’t doing yoga to connect with your breath; you were doing it to get a ‘yoga body.’” teen nudist workout 2 joined 01

This created a paradox. People were engaging in health-promoting behaviors, but their mental health was deteriorating. The constant surveillance of the body—the tracking, the measuring, the guilt over missed workouts—was the antithesis of well-being.

Originating in the late 1960s fat acceptance movement led by activists (often queer and fat Black women), body positivity today has been widely popularized as the idea that all bodies are good bodies. Its core tenets include:

However, critics note that mainstream “corporeal” body positivity often strips away the original political and social justice focus, reducing it to individual self-love or, worse, a new aesthetic trend. Wellness, as defined by the Global Wellness Institute,

Despite common ground, significant friction exists:

| Body Positivity | Wellness Lifestyle | Conflict Point | |----------------|--------------------|----------------| | All bodies are worthy regardless of health status | Wellness implies active pursuit of “optimal” health | Can a person who does not exercise or eat “clean” still be considered well? Body positivity says yes; wellness culture often says no. | | Anti-diet, anti-weight loss | Weight-neutral wellness exists, but most commercial wellness is weight-focused (e.g., “metabolism boosters,” “slimming teas”) | Wellness products frequently use body-shaming marketing. | | Rejects moral hierarchy of food | Clean eating, detoxes, and superfoods often assign moral value (“good/bad” foods) | This can recreate diet culture inside wellness spaces. | | Accommodates chronic illness and disability | Wellness sometimes implies that illness is a failure of lifestyle | Many wellness influencers promote ableist ideas like “heal your body through mindset.” |

❌ Example: A wellness influencer promoting a 10-day juice cleanse as “self-care” is directly at odds with body positivity’s rejection of restrictive eating and weight-centric goals. In its best form, wellness is empowering

Yes — but it requires intentional design. An authentic body-positive wellness lifestyle is not about perfection or aesthetics. Instead, it might look like:

Several new platforms and practitioners are championing this middle path, including body-neutral and HAES-aligned dietitians, trainers, and therapists.