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Tuten T. L. Amp- Solomon M. R. -2020-. Social Media Marketing. Sage Publications Direct
Social media trends are ephemeral; human psychology is not. The lasting value of Tuten and Solomon’s Social Media Marketing (2020) is its insistence on Zone-based thinking.
When TikTok gets banned or a new platform like Threads emerges, marketers trained by this book do not panic. They ask: Social media trends are ephemeral; human psychology is not
Tuten and Solomon emphasize that social media metrics (likes, shares, comments, conversion rates, sentiment analysis) are not just vanity numbers; they are real-time market research. The 2020 edition specifically updates for the maturity of: Creative tips: open with a hook, optimize for
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