Hashtags like #DangdutTikTok have generated billions of views. Users recreate iconic moves from singers like Via Vallen or Nella Kharisma, often mixing traditional costumes with modern editing. This revitalizes a working-class music genre for Gen Z.
You cannot write about this topic without mentioning Ria Ricis. Starting as a comedic YouTuber, she evolved into a lifestyle mogul. Her wedding video to Teuku Ryan (a fellow actor) became the most-watched popular video of 2022 in Indonesia, beating out major label music videos. She represents a shift where "YouTuber" is no longer a side hustle but the main event.
To understand Indonesian entertainment, you must understand the specific genres that dominate the algorithm.
