For the pragmatic creator, the answer is also financial. The "serious" industries are often saturated, gatekept, or in decline. Meanwhile, the global entertainment and media market is valued in the trillions.
You are doing entertainment content because it is a Blue Ocean—a vast, growing ocean of opportunity where creativity is directly monetized.
The Core Question: How do we hack the reach? Why Are You Doing This -Pure Taboo 2021- XXX WE...
Social platforms (TikTok, Instagram Reels, YouTube Shorts) are structurally designed to favor entertainment over information.
Critics often accuse entertainment creators of being "addicts" or "peddlers of distraction." But a deeper understanding of psychology reveals a different truth. For the pragmatic creator, the answer is also financial
Human beings are narrative machines. We do not think in spreadsheets; we think in stories. Entertainment content—whether a recap podcast, a reaction video, or a theory breakdown—fulfills four critical psychological needs:
So, when someone asks "Why are you doing entertainment content?", a valid answer is: "Because I am helping millions of people regulate their nervous systems and feel less alone in the universe." You are doing entertainment content because it is
When someone confronts you—whether a doubting parent, a confused boss, or a jealous peer—here is your three-part script to answer: "Why are you doing entertainment content and popular media?"
Phase 1: The Pivot "You’re right that it looks like just movies and TV shows. But actually, popular media is the primary language that billions of people speak. Ignoring that language doesn’t make you serious; it makes you irrelevant."
Phase 2: The Value Proposition "I am not just 'watching things.' I am analyzing cultural trends, building communities in the attention economy, and providing a service—entertainment, analysis, or belonging—that people are willing to pay for and rely on."
Phase 3: The Proof "The most successful creators on Earth (from MrBeast to the McElroys to Marques Brownlee) all work in entertainment. They aren't failing upwards. They are mastering the most complex communication system in human history."
No account yet?
Create an Account