Theory is useless without execution. Let’s assume you post 10 original pieces of content per week (2 per workday). Here is your weekly breakdown using the 23 10 18 ratio:

Notice the 10% (human) appears once a week. That is intentional. Too much vulnerability dilutes your authority.

As of Q4 2018, the delineation between "personal" and "professional" digital footprints has effectively dissolved. Social media is no longer merely a tool for social interaction; it is a critical infrastructure for professional identity, recruitment, and industry authority. This report analyzes the current landscape (circa late 2018) and provides recommendations for leveraging content to enhance career prospects.

Recruiters and hiring managers do not scroll through your feed to see your vacation photos. They are looking for evidence of competence. By dedicating nearly a quarter of your content to deep authority, you are essentially creating a 24/7 public resume.

Career Impact: When you post 23% deep content, you stop being a "user" and start being a "resource." You become the person people tag in comments when they have a tough question. That visibility leads to internal promotions and external headhunting.